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Free Desktop Wallpaper for HoteliersHere are some interesting articles pulled from newswires, research organizations and blogs. Some provide key insights into new trends, while others reinforce the basics of hotel marketing. Check back often for updates...

Local internet marketing strategies for franchised hotels
The climate of the current economic environment is forcing franchised hotels to become more involved in their brand’s marketing strategies and seek untapped, low-cost Internet revenue opportunities, says Hospitality eBusiness Strategies.
Read more at Hospitality eBusiness Strategies...

What makes a hotel great? Travelers tell you the surprising truth
Cleanliness. 54% said that an unclean roon ruins their entire stay. And what's "unclean"? Well, the carpet and the bedspread account for 75% of the concerns. Now that isn't too much to fix if you want your guests to have a great stay, is it?

New travel Web sites do more than book trip
A new generation of travel Web sites such as Tripwiser, TVTrip and Dopplr are using creative features to help travelers customize their vacation, whether it be a kayaking adventure or a lazy stay at the beach.
Read more at SF Gate...

Price beats brands when times are tight.
In a recent survey, nearly eight out of 10 Internet users said that prices drove their purchase decisions during times of economic uncertainty. More than seven out of 10 also said that price and good online user experience were the second-highest-influencing factor on where to buy a product.
Read more at e-Marketer...

Measuring the invisible.
Marketers know that they have to advertise, but many are dissatisfied with advertising's return on investment (ROI) - even though most of them do not measure it anyway, according to a new study by Forrester Research.
Read more at e-Marketer...

The inofficial stats on TripAdvisor
In the July edition of their travel industry newsletter, Alexa-like traffic measurement company offers some insights on TripAdvisor's traffic numbers, such as reviews per visitor session, number of monthly leads for advertising partners, and who benefits most from those leads.

Press Releases as Marketing Tools
Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating a excellent opportunity to attract incoming links for your website.
Read more at the Online Marketing Blog...

Small hotels, big business
More hotel guests are showing an interest in the type of originality and character found at boutique hotels. In competing against larger chains with bigger marketing budgets, smaller hotels often focus on their exceptional service and unconventional style.
Read more at the

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