Graytown Hospitality Marketing Solutions
Marketing Strategies for the Hospitality Industry

Internet Marketing
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Website Design / Redesign
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Search Engine Optimization
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Pay-Per-Click Marketing
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Organic / Natural Listings
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Specialized Site Marketing
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Third Party Websites (IDS)
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Last Minute Marketing
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Paid Inclusion Listings
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Competition Profiling
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Traveler Review Sites
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Local Search Marketing
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Web Analytics
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Marketing Furnished Apartments
GDS Marketing
Email Marketing
Marketing Collateral Design
Hotel Photography
There's a price to be paid for "Free"

Here's what every website aims to accomplish:

A high ranking on the major search engines for your most valuable keywords... And not the paid listings... the free ones that appear below the paid listings and are free.

But that doesn't happen very often. Especially given the competition in the travel industry. You could be a 3-4 star hotel and you're competing for exposure on the same forum with companies the likes of Marriott, Hilton, Expedia, etc. So how do you compete?

Well, the first step is setting realistic expectations and understanding how organic search works. Pay close attention to the following statements below:

- Search Engines try and return the most "relevant" results to the visitor.
- As these are essentially machines, they use pre-determined sets of rules to rank websites. These rules (or algorithms) are very complex.
- They do not like being manipulated and severely punish those who try.

There's a difference between optimizing your website for search engines and trying to trick the search engines into listing you higher. What's at stake is your domain name - something that you may have spent years promoting and spent valuable resources on. For instance, if Google bans you and kicks you out, you have very little recourse and the damage is irreversible.

It's not worth the risk to try unethical practices.

Here's a sampling of what we recommend to our clients:

- Use best practices while promoting your website.
- Give it time. It takes weeks or months for your website to first appear on the search engines. And then it may take just as long to have your site appear on the first page for a selected keyword.
- Work diligently on the areas that are known to improve your rankings with a team that is experienced in Search Engine Optimization.
- Identify keywords and key phrases that your target clientele would use to look for you (or a hotel similar to yours) and optimize your pages around them.
- Use cross-promotions, reciprocal links, generous cross-linking to serve your visitors better.
- Pay attention to the structure of your site. Don't make it hard for the search engines to find you. (More people do this than you'd imagine)

Pay-Per-Click Screenshot

Factors that affect search rankings include (but are not limited to):

- Keywords
- Page Titles
- Page content
- Link popularity
- Use of suitable header tags
- The domain name itself and its age
- The structure of the website
- Image optimization and use of alt tags
- Ability of the site to allow itself to be "spidered"

A common sense approach is what works. A good search engine strategy can be the lifeblood of your online success. And we can help you get there... safely, carefully and without breaking the bank.

Talk to us... you'll be pleasantly surprised.

Fact: Online bookings should exceed 60% of revenue

 

 

 

 

 

 

 

 

 


 

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