Graytown Hospitality Marketing Solutions
Marketing Strategies for the Hospitality Industry

Internet Marketing
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Website Design / Redesign
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Search Engine Optimization
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Pay-Per-Click Marketing
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Organic / Natural Listings
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Specialized Site Marketing
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Third Party Websites (IDS)
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Last Minute Marketing
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Paid Inclusion Listings
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Competition Profiling
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Traveler Review Sites
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Local Search Marketing
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Web Analytics
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Marketing Furnished Apartments
GDS Marketing
Email Marketing
Marketing Collateral Design
Hotel Photography

Is your marketing material top notch? Considering that it forms the basis for first impressions, it needs to accurately reflect your brand and your property.

The difference between photocopied fact sheets and professionally designed fact sheets is immense and says a lot about your company to the prospective client. Further, your sales team will feel far more comfortable having this material to assist them in making effective presentations.

The one thing we examine closely is consistency in branding. This means that we're looking if the company's branding is consistent across various channels such as:

  • The corporate identity itself
  • Business cards, letterheads and envelopes
  • Fact sheets
  • Brochures
  • Sales presentations
  • Powerpoint presentations
  • Standardized formats for communications (rate quotes, proposals, etc)
  • Signage
  • Advertising

 

Advertising, obviously is a big one.

Far too often, we've seen properties spend massive amounts of money in featuring themselves in various magazines and newspapers only to feature a dismal looking advertisement that has little to no chance of making a favorable impression in the mind of the reader.

The irony of the situation is that the investment in design services is a fraction compared to the media spend. If done well, it can radically change the ROI of that avenue. Isn't that what the objective was?

Good design, great photos and carefully written content are powerful weapons in your marketing arsenal. Be it a full color ad or a black & white insert, we ensure that your message is crafted for the intended audience. there's no such thing as one-size-fits-all. Every segment needs to hear what you can do for them. They don't care how good you think you are. They want to know what you can do for them. We understand that.

We discuss the creative brief with you. We advise you on the message, the colors, layout and content. Based on inputs from you, we prepare the design. The biggest advantage to our clients is that they don't have to worry about things like image resolution, RGB/CYMK formats, etc. We take care of everything. They simply look at the finished product and approve it.

Isn't that easy? And did we mention... its not expensive at all !

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